MAKING THE WORLD A BETTER PLACE, ONE PB&J
AT A TIME.

An initiative of the Which Cares Foundation, Project PB&J® was started to bring comfort and comfort food to those in the world who need it. Project PB&J represents a combined charitable initiative inside and outside of the more than 450 Which Wich Superior Sandwich locations. Studio B developed the brand identity and all key assets including the in store display, package design and apparel.