Weed. The newest thing in lifestyle branding
Despite its reputation, marijuana is a legit segment loaded with brands selling the benefits and lifestyle. From cute, innocent little gummies that help you sleep, to uber cool street wear by Cookies, big brands are getting in on the growing consumer base which, by the way, includes senior citizens says the New York Times . Not only is it big business on this planet but the metaverse could be the new frontier. Read what FastCompany has to say about pioneers like Snoop, Vans, Gucci & Nike.
Studio B is in the business of branding. In this case, the brand is House of Grass– a dope hat company–that opened an online store during the week of 4/20. Aimed at weed enthusiasts, golfers, skaters, hat-wearing fashionistas, the “House” launched with 4 hat styles and 4 designs–all crisp, all white. It’s an apparel brand with distinctive decorations and a convenient little tag that can hold your golf tee or a blunt. The brand is at ground zero for marketing but they’re open to the future.
Branding in other worlds
Let me paint a picture for you. You build your website and activate your social and maybe you even have an actual brick and mortar store in THIS world. But what about brand building in the other worlds? What? Crazy? Stupid? Well, hellllloooo, the concept of the future is suppose to sound crazy – that’s how it works. According to the brand team at House of Grass, they’re working on a pop up shop inside Sandbox right now. “It’s more about learning how it works and getting comfortable there than actual sales. BUT, we have seen how an online experience results in a physical delivery of goods, so, we won’t rule out sales!”
Open a store in the metaverse!
Enter Tyler, Anel, and Jerry – real estate agents offering space for lease in Tron Tower – inside Sandbox. It’s a few blocks from Snoop Dogg’s district – just past the Chipotle – wait that’s Roblox – I’m getting my metaverses confused. Tron Tower offers space in their futuristic multi-story building where you can office, open a storefront, exhibit art, or just have a bachelor/ette pad when you need to get away from it all…Ahhh.
Curious? Chill out and click some links:
weed and golf
weed and fashion
Check out this HubSpot blog post that features terms you need to know and early metaverse opportunities for brands.
Snoop Dogg’s NFT collection
Fast Company’s take on the topic