This week’s #FridayFeed is Haystack Burgers & Barley in Turtle Creek Village. Great name, good logo and looked cool from the outside. Danny and I got in line and checked out the menu. I love custom named menu items and they’ve got some great ones. I got the Haystack Salad and I would have bet $20 Danny was going for the Patty Melt but he got the Chicken Fried Burger – a massive chicken fried steak on a bun with Jalapeño bacon cream gravy. Food was really tasty and I loved the flavored iced tea, I think this one had some pineapple in it? On to the branding: I loved 95% of the decor choices. I’d call it fast casual farmhouse with a little “urban-quirk.” Variety of seating heights and types, good mix of materials and a nice bar with a frozen drink called the Haymaker. The only thing that seemed out of place was the large Joy Macaron cooler in front of the order counter full of giant ice cream sandwiches. I’ve got nothing against Joy but it just seems odd to give someone else’s brand so much real estate right up front. I don’t see how those numbers work…
As always – we compare the website brand presence as well. Does the job to see menu and find locations, but nothing else to see here. Both Facebook and Instagram have good pics and reviews. I give Haystack a solid B+ and Danny gives them an A-.
Every Friday, Studio B Dallas visits a local fast casual concept for lunch to critique the brand (and eat lunch). Three rules apply: it’s a concept we haven’t been to or it’s been in the restaurant news and it’s within 10 miles of our office. Wait, four rules – it can’t be sushi. Danny doesn’t do sushi.
If you have any suggestions on where we should eat next feel free to leave it in the comments. Look for our brand reviews each Friday! MJ & Danny
