Studio B worked with Daylight Flour Company to bring a 100 year old brand, Dixie Cream Donuts, back to life. Daylight purchased this historic southern brand and Studio B used the existing assets to build upon and create a modern day donut and sandwich concept with rich, historical roots. Deliverables include the logo update, packaging, apparel, signage and interior decor and merchandising.
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2017/05/600x403-dixiedonut.jpg?time=1722057866)
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2016/12/600x403-dixie-pkg.jpg?time=1722057866)
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2016/12/600x403-dixie-int4.jpg?time=1722057866)
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2017/05/600x403-dixieflags.jpg?time=1722057866)
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2017/05/600x403-dixiecoffee.jpg?time=1722057866)
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2017/05/600x403-dixieint.jpg?time=1722057866)
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2017/05/600x403-dixiecreamsigns.jpg?time=1722057866)
LOGO DESIGN | PACKAGING | PRODUCT DESIGN
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2017/05/600x403-dixiedozen.jpg?time=1722057866)
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2017/05/600x403-dixie-hero.jpg?time=1722057866)
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2016/12/600x403-dixie-int3.jpg?time=1722057866)
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2016/12/600x403-dixie-int2.jpg?time=1722057866)
![](https://u0rae8.p3cdn1.secureserver.net/wp-content/uploads/2017/05/2000x1650pxls-dixiecollage.jpg?time=1722057866)