Newk's Chip Bags

Newk’s Eatery and Studio B

Having been acquired by Sentinel Capital Partners, fast casual franchise Newk’s Eatery was positioned for growth and the stores were in need of an interior design refresh. Studio B was selected to work with the director of design on the updated “Gen 2” version. Following the store design work, Studio B was responsible for the redesign of the menu boards, a grab n go merchandising test as well as original package design for their private label chips.

Gen 2 Design | Merchandising | Packaging