Snooze

This week’s #FridayFeed restaurant branding review is Snooze – an a.m. eatery on Oak Lawn in Dallas.

Order Up!

Our foodie network alerted us to this awesome brand opening just last week at the new Oak Lawn location (right next door to the Green Papaya – ya’ll know where that is – plan to valet park). Snooze has 30 locations with roots in Denver, Co.

I love breakfast foods maybe more than the next person so I was excited to go eat breakfast twice before noon. I ordered the Snooze Classic. Eggs, kick ass bacon and hash browns with coffee. Danny got the Huevos Rancheros and our foodie neighbor, Erin, got the Smashed Avocado Benny with substitution of Hollandaise sauce to Green Chili Hollandaise with a Cappuccino. The poached eggs were beautiful! Presentation and flavor of all of three meals was fantastic. They have ample options for all kinds of eaters – tofu, soyrizo, farro, porridge, etc. and of course cage-free eggs. Oh – and I have to mention that they have my favorite hot sauce line here – YELLOWBIRD Habanero and Serrano.

Service was excellent and the staff seemed really excited to work here. I imagine it is a mad-house on the weekends with the brunch crowd but if you’re a drinker, this place has a full bar with delicious looking cocktails including The Morning Marg, Orange Snoozius and five kinds of mimosas.

Branding DNA:

The interior is SO vibrant and full of color. Orange, which is the best color, is their primary brand color but they have a full “fresh retro” color palette. I was impressed right away with the totally branded interior. It’s a brand-a-palooza in there! Not only did the upholstered booths have custom embroidery, they used their logo and icons on practically everything including a wide range of fun and hip branded apparel. The Snooze AM Eatery brand is credited to XAN Creative. I checked them out and they do some awesome work!

Press:

Snooze’s wildly popular brunches land on Oak Lawn in January. Snooze is opening not just one but three locations in Dallas. Pineapple Upside Down Pancakes and Breakfast Pot Pie for everyone!

Digital Branding:

Snooze’s website features beautiful lifestyle imagery, mouthwatering super close up food photography and parallax scrolling. When you visit their site immediately you know the vibe you’ll get when you visit. Their bright and quirky attitude is infectious. It starts with the staff and carries through the entire brand all the way to the customer’s experience. Snooze does a great job in the social media department as well. On their Facebook and Instagram, much like their website, they blend appetizing food imagery with lifestyle photos and add a dash of marketing.
-Danny

Score:

MJ gives it an A for everything but the hours. Danny gives it an A+.

#FridayFeed:

Every Friday, Studio B Dallas visits a local fast casual concept for lunch to critique the brand (and eat lunch). Three rules apply: it’s a concept we haven’t been to or it’s been in the restaurant news and it’s within 10 miles of our office. Wait, four rules – it can’t be sushi. Danny doesn’t do sushi. If you have any suggestions on where we should eat next, feel free to leave it in the comments. Look for our restaurant branding reviews each Friday! MJ & Danny

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