What’s black & white and red all over? Not the New York Times Games!
I’m in the business of customer experience so I’m hyper aware of things that get my attention. The big obvious ones are obvious, duh, but it’s the ones people don’t realize are having an effect on them that fascinate me. It could be a sound, a smell, a noise or in this case – colors. Big beautiful saturated colors.
While I’m not a daily gamer, I have a large family and somehow The NYT’s wordle game has become the morning greeting on the family text thread. When I remember, I’ll jump on the app and do the spelling bee, the wordle and maybe the mini but there’s something the NYT games have that I really respond to – so much so that it makes me want to play more games – HAPPY, FUN, POSITIVE COLORS. I think they actually make me “like” the brand more. Good move for a brand built on black and white.
**Oddly, the most popular Wordle game is the only one that doesn’t have a fun color.
