Bellagreen

This week’s #FridayFeed restaurant branding review is Bellagreen American Bistro at Central Expressway and Walnut Hill Lane.

Order Up!

This week MJ is out, so Kinsey is stepping up to the plate! Bellagreen has 8 locations with another on the way. We read about this place from Yelp’s Top 10 Best Fast Casual list – appearing at the #1 spot and for a good reason. After seeing the mouthwatering photos and reading a few reviews our expectations were high and we weren’t disappointed!

This fast-casual restaurant that has everything you would expect from a more elevated causal dining experience without any of the wait or price. They have chef prepared meals made from scratch, affordable pricing and they’re serious about their eco-friendliness. Each Bellagreen is at least 3 green star certified or more. Because their food is truly made from scratch, they can modify menu items to accommodate any dietary restrictions from Keto to Vegetarian.

Diving into the food! I had the The (A) Burger – all-natural 44 Farms® angus beef with mixed greens, tomato, house-made pickles, red onion and cheddar served on a brioche bun with a side of house-cut french fries. I know what you’re thinking… it’s a relatively simple order, yet the burger was packed with so much flavor due to the higher quality of beef. I would rank it second only to the best burger I’ve ever had… The Baby Bella from Liberty Burger. Kinsey had the Chicken Caesar Wrap – sliced all-natural grilled chicken, romaine lettuce, caramelized red onions, sun-dried tomatoes, parmesan & manchego cheese, tossed with their creamy chipotle caesar dressing & wrapped in a chipotle tortilla with a side of sweet potato fries. Truth be told, I stole some of her sweet potato fries and they were AMAZING! Oh and perhaps the best part of all… Bellagreen’s drinks are all on tap from their tea to their sodas. This is a very unique design component we haven’t seen in many places.

Environmental Branding:

Bellagreen, at Central Expressway and Walnut Hill, is nestled among other great concepts such as Snooze, Unleavened, Houndstooth Coffee, Civil Pour, and Hat Creek Burger Company just to name a few. The exterior has a modern appeal with reclaimed wood, large windows and a great patio area that would be perfect on a summer day. Throughout the interior of the restaurant they have intricate hexagonal floor tiling, reclaimed wood and vibrant greenery. Above one of their booths they have a repurposed wine cork mural that adds a really nice touch. Personally, the only thing that feels out of place is the chalkboard artwork on the soffit above the open kitchen.

Digital Branding:

Bellagreen has a beautiful website that is easy to navigate. On their home page they feature a video of their chefs making various foods and consumers enjoying them. I love this! It engages customers and shows them what to expect when they visit a Bellagreen. On their Facebook and Instagram, they do a great job of showing professional food photography shot from a variety of angles with great contrast. They also have great candid lifestyle photography with just a dash of marketing that isn’t overwhelming.

Score:

Kinsey and I both give it a solid A and we’ll be going back very soon!

#FridayFeed:

Every Friday, Studio B Dallas visits a local fast casual concept for lunch to critique the brand (and eat lunch). Three rules apply: it’s a concept we haven’t been to or it’s been in the restaurant news and it’s within 10 miles of our office. Wait, four rules – it can’t be sushi. Danny doesn’t do sushi. If you have any suggestions on where we should eat next, feel free to leave it in the comments. Look for our restaurant branding reviews each Friday! MJ & Danny

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