Founder and Chief Vibe Officer, Jeff Sinelli is a self-professed serial entrepreneur. Studio B has a long history with Sinelli beginning with the development of his third concept, Burguesa Burger, a Mexican burger concept in Dallas, Texas. While developing this brand, the opportunity arose to work with his second concept, Which Wich Superior Sandwiches. Studio B began by designing the iconic yellow drink cup. Other key assets developed include the development of the brand’s “vibeology” and the “book of vibe” which functions as the brand handbook for all new employees and franchisees.