Food for thought

Restaurant brands are finding success on grocery shelves with private label products.

By May 30, 2016 No Comments

Working with clients Hilco (Leader Sports), Delicious Brands and Visionworks we’re accustomed to seeing our work on retail shelves. Now our restaurant clients are not only branding private label products to be sold in their own stores (Which Wich Superior Sandwiches, Newk’s Eatery), we’re seeing a trend to take branded products to the grocery shelves.

Client El Fenix Mexican Restaurants in Dallas, Texas is preparing to launch their signature Tostada Chips in grocers by third quarter. The brand has sold their salsa in Target stores and HEB stores for years.

Works in progress for other clients include a 6 sku line of family sized frozen meals and a new line of luxury skincare products.

Read more about this trend…