As a package designer, I talk to lots of people who are launching new products. Just last week, Ingrid and I tried samples of a hangover remedy, a gluten free brownie and a bbq spice mix. Next week, we get to try a craft beer and two new flavors of gelato.
You are also a consumer!
When I’m talking to new package design clients, I always tell them to go home and look in their pantry. “Ask yourself, what made me buy that product?” Maybe it’s because you grew up with that brand or it promised to solve a specific need or maybe they just bought it because the package was cool. This happens to me all the time. I love food packaging of every kind. You’re a consumer! You are making decisions based on packaging at every single purchase, so – remember that your product package is subject to the same scrutiny.
Like packaging on the catwalk.
Package design is like the ultimate fashion statement for products. Think of it as the stylish outfit that your favorite brand wears to the party of store shelves. It’s the art of creating a visually captivating and functional exterior for a product’s packaging. As a brand designer with a love for clever and edgy packaging, I appreciate how critical packaging is to function, marketing and sensory appeal of a new consumer product.
Nobody will ever try your product if your package can’t compete. Make sure you budget appropriately for professional package design.