This week’s #FridayFeed restaurant branding review is Dallas Grilled Cheese Co. in Bishop Arts.
Talk about a name that makes you want to eat there! What’s not to love about bread, butter and cheese? They have a very well-crafted menu.
Let’s start by talking about the croutons. Normally a crouton is the toasted leftover bread but these are little squares of grilled cheese sandwiches that are DEEP FRIED right before they land on your salad. No lie, they say people order sides of croutons and I believe it.
On our visit we got the bruschetta bites. They were deliciously crisp and clean. A nice option for pre-cheese gluttony. We split a salad, which was just a salad except for the amazing croutons. Danny got the Bacon Jalapeño Popper Grilled Cheese and I got the Rustic. Both amazing. I can’t wait to go back and try the Brie & Bacon on a rustic Paisano. They offer Waffle-cut sweet potato fries which were yum. We didn’t get to dessert but I want that bread pudding.
Regarding branding, we love the logo, we love the neon signs and their “story” is right on.
It’s all love until I start talking about the interior design. The interior design is industrial and is 98% metal and wood. The seating was just too much of the same and the chairs were really hard and uncomfortable. I’d love to see some “cheese colored” upholstered booths incorporated. I also think it would be cool to have a semi open kitchen with a big flattop grill where I could hear some grillin’ but unfortunately there was no food theater in this design. This location has a full bar with TV’s.
Website delivers everything that is needed and their social media really capitalizes on local SMU games. I’m going back for the food and the bread pudding. I give this concept an A for food and a B for environment. Danny gives this concept an A+ for food and a A- for environment.
I want to add one comment to our weekly restaurant review experiences: we see a TON of delivery service providers (UberEats, Favor, GrubHub, DoorDash, PostMates) picking up food. See Forbes article on this billion dollar business.