Wow. That’s a great looking package.

Packaging is like the unsung hero of the retail world. It plays a vital role in the industry. Packaging isn’t just about wrapping a product; it’s a powerful tool that can make or break a brand’s success. Example: POM pomegranate juice would have never been the success it is today if it hadn’t done two things: use a unique bottle shape AND identify itself as an “antioxidant superpower”. Read an interesting article about Pom’s strategy here.

A Hot Package Success Story

If that package success story is too vintage for you, maybe you’re familiar with TRUFF hot sauce? “Truff differentiates itself in several ways, beginning with its trademark truffle flavor, as the name suggests. “That not only helped elevate the brand and the flavor profile, but it allowed us to really separate ourselves from anything that had been done in the market before,” per co-founder Nick Guillen.” Ok, yes, the truffle oil is total luxury – never been done before in hot sauce that I know of.

But that bottle! The real difference for me is the bottle, the bottle cap and the label design. First comes the bottle, then comes Oprah. I didn’t realize until I read this article though, that their strategy was built on a social platform first. I’m going to talk about that in another post where we will look at brands started on social… I’m talking about you Black Rifle Coffee.

Packaging is for Protection.

You can see that from a practical standpoint, packaging is crucial for protection. It shields products from damage, contamination, and environmental factors, ensuring they reach customers in perfect condition. It’s the essence of packaging’s importance.

Packaging is for Branding.

Packaging is also the face of a product. It’s the first thing customers see on store shelves or online listings. A well-designed package can turn a mundane item into a must-have. It communicates a brand’s identity, values, and story, creating a connection with consumers. Think about how a unique and visually striking package can make a product stand out in a crowded market. Let’s party!

Packaging is for Information.

Business in the back. Packaging serves as a practical tool for information dissemination, with labels providing details like ingredients, usage instructions, and compliance information in various market spaces. It’s the unsung storyteller, protector, and communicator that plays a pivotal role in a product’s journey from production to the hands of delighted customers.

Package design is big business. If you have a product to take to market, make sure you hire a professional package designer!

“Birdguesa has been the most FUN restaurant concept I’ve been a part of yet.  I’d say it’s my “baby” but it’s really a “teenage boy” brand in every way. Mexican Wrestlers. Trophies. Hot Rods. And a 3-Million-Scoville butt-burner of a hot sauce Challenge.”

Check out the pics and take a 360˚photo tour  here

Skinny Fajitas

TEJAS – Tex-Mex done sexy. I’m in.
This week’s #FridayFeed restaurant branding review is TEJAS at 250 N. Bishop at Ninth Street in Oak Cliff. Studio B just moved to the Bishop Arts District in June so we only heard about what Tejas used to be, which was apparently a counter service, fast casual Tex-Mex burger & fries place. By the time we got here, they had shut it down for a full Covid remodel which included a change in business model-from counter service to sit down casual Mexican cuisine. “Healthy Tex Mex” with bright fresh ingredients and craveable Tex-Mex favorites, vegan options and fresh-caught seafood. 

Order Up!

The menu is exactly the right size. Four kinds of guacamole, deliciously velvety queso, ceviche, carne aside fries, a poblano soup and few salads to start. Complimentary with meals, the chips and salsa are delicious. I’m sure they are fresh fried chips with sea salt and the salsa – I can’t describe – but is thick and tasty – not too much tomato. Entrees include standards like enchiladas, tacos, flautas, quesadillas, fajitas and a couple of plates – all with something just a little special, i.e. homemade flour tortillas, tomatillo slaw, house smoked brisket (which is to die-for). You can also get Skinny Fajitas with cauliflower rice and “cute, delicious and oh so mini!” mini tacos. Great for sharing with the No sugar added Margarita selections.  My first lunch visit included brisket & queso tacos with fresh flour tortillas. Amazing. So good, in fact, that I ordered take out for dinner which included chicken enchiladas with a yummy creamy sauce and the enchiladas poblanos, also excellent. Danny and I went to review this week and I got the skinny steak fajitas with cauliflower rice. The steak was flawless and the cauliflower rice was really really good. I make A LOT of cauliflower rice variations so I know this veggie but I don’t know how they made theirs. It was delicious and I will snoop around to see if I can replicate at home. Danny got the brisket and queso enchiladas which came with special “rice and beans.” I say special because the rice was notably delicious and the beans were like a little bowl of savory bean soup. They were true sides vs plate fillers. Danny gave the whole meal a double thumbs up. Oh – and the tea was delicious.

Branding DNA/Environmental Branding:

The brand comes from Exxir Capital led by Michael Nazerian who says “ Places are the canvas. Experiences are the glue.” Exxir is responsible for a large part of the development of Bishop Arts along with Good Spaces and Jim Lake Companies. The thing about Exxir though is their curation of the experiences with restaurants, apartments, offices and green spaces.* It’s been said that their design is Southern California and I would agree. Tejas is rich with design elements like custom tiles, loads of plants and planters, awesome pops of color and texture, cool furniture, quirky glassware and even the staff uniforms. I hate to call them uniforms because I think the rules are structured but loose, meaning dress for “this” vibe. The lunch and dinner bartenders were wearing different style black bolero hats. It wasn’t contrived. Somehow I think they just attract the right people for their brands and it seriously all works.

Digital Branding:

Tejas has a minimalist website that can be easily navigated and is all about their food. Their Instagram features beautiful candid food photography of their amazing dishes. Overall, their website and social work great together to drive consumers to their restaurant.

–Danny

MJ’s Brand Opinion:

If you’ve followed our Friday Feed Reviews pre-Covid, you know I don’t gush over restaurants very often. It is rare that a brand is buttoned up in pretty much every category. Many times a restaurant will look great but the staff is just wrong or the operations are clunky. I’m guessing that Nazerian is a control freak about his design and his teams – it works. If there’s anything I think that is a little weak it would probably be website interface and their choice for the take out packaging. My two person take out order included 2 kraft handled bags, 3 kraft Champak containers and 5 styrofoam containers with lids. Since we’re packaging designers, we know how much money that adds to the bottom line and this is stock, unbranded packaging, so…it’s costly and not too eco friendly due to the shear volume of pieces. Unbranded Packaging aside – it’s a heart emoji for me.

Score:

MJ and Danny give Tejas an A+ in all categories. Go.

#FridayFeed:

Every Friday, Studio B Dallas visits a local fast casual concept for lunch to critique the brand (and eat lunch). Three rules apply: it’s a concept we haven’t been to or it’s been in the restaurant news and it’s within 10 miles of our office. Wait, four rules – it can’t be sushi. Danny doesn’t do sushi. If you have any suggestions on where we should eat next, feel free to leave it in the comments. Look for our restaurant branding reviews each Friday! MJ & Danny