Monthly Archives

September 2017

Show me your store!

Twisted Root’s website is great example of something I’ve been telling my clients: Use your website to sell your customers the brand – not the deal.

It’s time for websites to evolve! Your home page is your digital front door. Restaurants need to open the front door and invite me in. I know you sell food – duh. I can get food anywhere. What makes you different is your environment. Show me what it would be like to meet my friends here and then show me all of the delicious things I can eat when I get there. Nobody tries a restaurant these days without checking out the website. Note to CEO’s – you’re selling experience, not just food. Spend some money on interior photography and video.

Also doing a great job:

This site makes me want to buy a franchise!