Monthly Archives

June 2024

Reveal your genius design self!

Who designed this awesome Hot Sauce bottle? Like, seriously, who is the person who actually sketched out this bottle design and said – “This would be cool.”?

Three of the most saturated categories in grocery are SALSA, COFFEE and SPICES.

As a package designer, I’m always so excited when a new product breaks through in one of these categories because it must have a really good brand position.

 In order to actually make it to a grocery shelf it takes so much work. If you’re a startup, this means probably years of thinking about your product, tinkering with the recipe, giving to friends and family, selling at a farmers market before you ever find a buyer who is willing to pull another product to put yours in. Once you get there, it takes a lot of marketing and money to stay there.

I’m a member of the DFWCPG (Dallas Fort Worth Consumer Packaged Goods). They host in-person and virtual events and it’s free to join. These events are where I meet people on their entrepreneurial journey to get their product on the shelf. The buyers will tell you that nothing is more important than a unique product offering and a great founder story. I’m getting off-topic, sorry. The reason I’m writing this post is because I purchased a new hot sauce last month. Granted, this product is made by Herdez, a well established brand with many products. I’m sure it was a little easier to get this product in the store but it’s the BOTTLE and the DESIGN that made me buy it. Scratch that – its the BOTTLE that made me buy it. The label design is nice but it’s this adorable, fit-in-your-hand-size avocado shaped glass bottle that I’ve never seen before. The lid even has a pebbly texture like the outside of an avocado from Mexico (not a California avocado). A first, I thought it was their guacamole salsa in a new package but it turns out that it is a new product that Herdez launched in October .

POM, Truff, Mrs. Butterworths Syrup, Method Soaps – all products with unique bottles. Here’s the thing – you can’t go buy unique bottles somewhere and just put your product in them. They have to be designed and prototyped and then commissioned to be made – and in large volume. A glass company is not going to make you 1,000 custom bottles for your locally famous hot sauce. That opportunity is reserved for the established and the rich. I got to go to the Pepsi Innovation Lab in New York a few years ago and while I was there, I saw that their team of designers was working on new bottle shapes and they were making their prototypes with 3-D printers. That is the stuff that package and brand designers dream of right there.

What’s my point again…right – Herdez hot sauce.

So many topics that I could spin off of this but I’ll wrap it up by saying to the person that designed this bottle for Herdez Hot Sauce – “Please comment on my post – reveal your genius design self!”