Blog - Studio B

October 12, 2018

mj In Food for thought

#FridayFeed Crushcraft Thai

This week’s #FridayFeed restaurant branding review is Crushcraft Thai Street Eats – in the Quadrangle

The exterior of the building has a beautiful fractal screen that complements their minimalistic type logo. We love the double screen door entry. Right inside we were met with an open kitchen full of great sounds and grill smoke – this really sells the “street food” part of the concept. I love it when brands incorporate their ingredients into the design, i.e. big bags of rice and cans, jars, boxes and crates of stuff with cool colorful labels. When it works, it really adds to the authenticity. They have an amazing spice bar but it is lacking DANGER signs on a few of the items. Danny found out first-hand that crushed Thai pepper is not the same as crushed red pepper!!! (Insert red jalapeño emojis). This particular location has a very unique layout, creating multiple dining environments including an outdoor patio. I’d like to see how the interior design translates to a typical “box.” We’ll have to go see the Frisco location. In summary, while we discovered we might not be Thai street food fans, we love the freshness, color and presentation of the food. The interior design was great and website was solid. MJ gives this concept an A. Danny gives this concept a B+.

Every Friday, Studio B Dallas visits a local fast casual concept for lunch to critique the brand (and eat lunch). Three rules apply: it’s a concept we haven’t been to or it’s been in the restaurant news and it’s within 10 miles of our office. Wait, four rules – it can’t be sushi. Danny doesn’t do sushi.

If you have any suggestions on where we should eat next, feel free to leave it in the comments. Look for our restaurant branding reviews each Friday! MJ & Danny

Crushcraft Thai Street Eats

October 5, 2018

mj In Food for thought

#FridayFeed Haystack Burgers

This week’s #FridayFeed is Haystack Burgers & Barley in Turtle Creek Village. Great name, good logo and looked cool from the outside. Danny and I got in line and checked out the menu. I love custom named menu items and they’ve got some great ones. I got the Haystack Salad and I would have bet $20 Danny was going for the Patty Melt but he got the Chicken Fried Burger – a massive chicken fried steak on a bun with Jalapeño bacon cream gravy. Food was really tasty and I loved the flavored iced tea, I think this one had some pineapple in it? On to the branding: I loved 95% of the decor choices. I’d call it fast casual farmhouse with a little “urban-quirk.” Variety of seating heights and types, good mix of materials and a nice bar with a frozen drink called the Haymaker. The only thing that seemed out of place was the large Joy Macaron cooler in front of the order counter full of giant ice cream sandwiches. I’ve got nothing against Joy but it just seems odd to give someone else’s brand so much real estate right up front. I don’t see how those numbers work…

As always – we compare the website brand presence as well. Does the job to see menu and find locations, but nothing else to see here. Both Facebook and Instagram have good pics and reviews. I give Haystack a solid B+ and Danny gives them an A-.

Every Friday, Studio B Dallas visits a local fast casual concept for lunch to critique the brand (and eat lunch). Three rules apply: it’s a concept we haven’t been to or it’s been in the restaurant news and it’s within 10 miles of our office. Wait, four rules – it can’t be sushi. Danny doesn’t do sushi.

If you have any suggestions on where we should eat next feel free to leave it in the comments. Look for our brand reviews each Friday! MJ & Danny

Haystack Burgers & Barley

September 28, 2018

mj In Food for thought

#FridayFeed East Hampton Sandwich Co

Every Friday, Studio B Dallas visits a local fast casual concept for lunch to critique the brand (and eat lunch). Three rules apply: it’s a concept we haven’t been to, it’s been in the restaurant news and is within 10 miles of our office. Wait, four rules – it can’t be sushi. Danny doesn’t do sushi.

Look for our restaurant branding reviews each Friday! MJ & Danny

This week’s #FridayFeed is East Hampton Sandwich Company on Oak Lawn. Excellent branding via logo, signage, decor and merchandising. Effective marketing as well – I was sucked in right away by the FAMOUS HOT BIRDIE on the test kitchen menu. Post visit to the website and kudos! – they split their digital real estate between food shots and lifestyle imagery. Props for promoting their BRAND on all platforms. We give it an A for brand and food.