September 5, 2023
In Branding

Why did you buy that product? Package design is critical to consumer purchase decisions.

Are you launching a new product?

As a package designer, I talk to lots of people who are launching new products. Just last week, Ingrid and I tried samples of a hangover remedy, a gluten free brownie and a bbq spice mix. Next week, we get to try a craft beer and two new flavors of gelato.

You are also a consumer!

When I’m talking to new package design clients, I always tell them to go home and look in their pantry. “Ask yourself, what made me buy that product?” Maybe it’s because you grew up with that brand or it promised to solve a specific need or maybe they just bought it because the package was cool. This happens to me all the time. I love food packaging of every kind. You’re a consumer! You are making decisions based on packaging at every single purchase, so – remember that your product package is subject to the same scrutiny.

Like packaging on the catwalk.

Package design is like the ultimate fashion statement for products. Think of it as the stylish outfit that your favorite brand wears to the party of store shelves. It’s the art of creating a visually captivating and functional exterior for a product’s packaging. As a brand designer with a love for clever and edgy packaging, I appreciate how critical packaging is to function, marketing and sensory appeal of a new consumer product.

Nobody will ever try your product if your package can’t compete. Make sure you budget appropriately for professional package design.

March 21, 2023
In Branding

Smells like branding to me.

Yes, you can own a scent.

Anybody who’s ever walked into an Abercrombie and Fitch knows what I’m talking about. They have a proprietary scent that is probably as recognizable as their logo. Years ago, we were looking at a Darling Homes model home near Houston. That home smelled SO good and SO homey that when we contracted to build, I inquired about it. Turns out, that scent was developed specifically for them. They owned a scent.

I like restaurants that smell good.

Because I work primarily in the restaurant branding business and I’m also a consumer, I’m keenly aware of how important the smell of a restaurant is.  Scent is an important part of the customer experience and it works best when it is integrated with the overall branding. Tip for newbies – yes, your restaurant should be clean but it should not smell like cleaning supplies.

Last spring, we were awarded work for the international yogurt franchise, Yogurtland. During the project, we researched scent systems and discovered ScentAir who has been in the business for more than 20 years and has offices on three continents. They work with hotels & resorts, retailers, restaurants, offices, and casinos to name a few.

Our journey to find the perfect scent for the yogurt brand began with a discussion about what emotional connection we wanted to make with customers. The obvious answer is sugar – the ultimate dopamine-delivering scent of something sweet. Since froyo doesn’t really have a specific scent, we selected from samples of baked goods scents like those with vanilla and brown sugar. The scent is delivered via a small unit that plugs in and operates via an app where you can control the frequency and intensity.

I can think of so many brands that I could identify by scent alone – Auntie Anne’s, Starbucks, Subway, Nestle Toll House Cafe, Cinnabon, Burger King, Jimmy John’s (the “Free Smells” neon is genius).

What if packing peanuts smelled like peanuts?!*

If you think your ONLINE brand can’t take advantage – think again. Brands are using scents in their packing materials! Amazon – listen up – there’s opportunity here -ask me about scented ink!

*Would you have to include an allergen warning I wonder…

February 10, 2023
In Food for thought

MJ Moreau – Package Design Nerd

You want me to talk about packaging?!

I’ve been a package design nerd for my entire career so when I was invited to speak about packaging at a GCIA (Global Culinary Innovators Association) event in San Diego, CA, I was in!

I was asked to participate on a panel as a packaging expert to talk to a group of international corporate chefs about sustainable restaurant packaging. Think paper cups, take out containers, pizza boxes, etc. At the time, Studio B was knee-deep into a 16-piece fast casual restaurant packaging project for plant-based fast food brand Earth Burger, so this was perfect timing. I shared the stage with Dan Nolan of Good Start (Sustainable) Packaging  and Rick Findlay – a grocery packaging pro with awesome Whole Foods stories.

Sustainable packaging

I wish I could say that sustainable packaging is an option for every brand. It’s just not, yet. The demand, however, is encouraging the industry to look for more earth friendly solutions – on the daily.

Expert status equals time in the game.

Working with restaurant and retail brands always involves some form of package design. Whether it’s a take out bag or a full-blown pallet display full of swim goggles for Costco, the package can be the primary brand vehicle. Studio B designs roughly 50 retail or restaurant package items a year. We have great vendors for short and long print runs and we manage the process from design and function to final printed product.

Is your package design shelf-ready?

If you need design for a new product or an update to your existing products, we’d love to take a look! If you’re on the fence, DM Deric Cahill of Wicked Bold Chocolate who calls me a packaging genius. He can attest to the value of a great package. We (and Perry Fink) helped him get from the farmers market to the end caps at Whole Foods with more deals in the works.

Shout out to Jeff Sinelli for recommending me and Kevin Ryan, ICCA/GCIA for letting me participate in this awesome event.

September 5, 2022
In Food for thought

Hiring a professional package designer

Who designs packaging for products?

Effective packaging design requires collaboration between designers, marketers, and product developers to create packaging that not only meets these requirements but also enhances the product’s appeal and brand recognition.

Graphic designers are often the driving force behind packaging design. Their expertise in visual communication, typography, and color theory is essential for creating eye-catching designs. They bring a brand’s story and values to life through compelling visuals.

Industrial designers play a pivotal role too. They focus on the structural and functional aspects of packaging, ensuring it’s not just aesthetically pleasing but also practical for protecting and displaying the product.

Marketers and brand strategists provide valuable insights into the target audience and market trends, guiding design decisions to resonate with consumers.

In some cases, specialized package designers may work exclusively on creating packaging solutions. These experts combine graphic design skills with a deep understanding of materials, printing techniques, and regulations specific to the industry.

Ultimately, it’s a collaborative effort that brings packaging to life, and the key is finding that perfect balance between aesthetics, functionality, and brand representation. So, next time you pick up a beautifully designed product, know that a team of creative professionals has worked their magic to make it look so appealing.

Packaging design requirements encompass a comprehensive set of guidelines and specifications crucial for creating effective and appealing packaging. Whether you’re designing for a product, food item, or any other consumer goods, here are the key elements typically included in packaging design requirements:

1. Product Information: Clear and accurate details about the product, including its name, description, usage instructions, and any regulatory information, must be prominently displayed.

2. Brand Identity: Packaging should reflect the brand’s visual identity, including logos, color palettes, typography, and design elements, ensuring consistency across all products.

3. Size and Dimensions: Precise measurements and dimensions are essential to ensure that the packaging accommodates the product securely and fits within logistical constraints.

4. Materials: Specify the type of materials to be used, such as cardboard, plastic, glass, or eco-friendly options, taking into account sustainability, durability, and cost considerations.

5. Printing and Labeling: Detail printing methods, colors, and finishes. Specify label placement, barcodes, and any other essential information to be incorporated into the design.

6. Regulatory Compliance: Ensure that the packaging adheres to relevant industry and legal regulations, especially in sectors like food, pharmaceuticals, and cosmetics, which have strict labeling requirements.

7. Visual Aesthetics: Describe the desired look and feel of the packaging, including design elements, imagery, and themes that align with the product and brand.

8. Functionality: Consider how the packaging will function in terms of ease of use, resealability, and any special features required for product handling and storage.

9. Cost Constraints: Set budget limitations to ensure that the design remains economically viable.

10. Target Audience: Define the target demographic and preferences to tailor the design to resonate with the intended consumers.